Direct Hire | Entertainment & Gaming | Boston, MA | Apply Now –
POSITION SUMMARY
As the Vice President, E-Commerce & Customer Rewards, you will optimize the foundation of our client’s external-facing reinvestment strategy and rewards program. Additionally, you will be the core driver of our client’s retail storefront, responsible for building a best-in-class inventory of merchandise and experiences. Success is the development of a “flywheel” fueled by a clear customer journey matched with unrivaled quality in rewards.
KEY RESPONSIBILITIES
- Architect and lead a multi-year strategy to position our client as the market leader in loyalty-based customer rewards
- Unify multiple eCommerce storefronts under a single strategy geared to drive brand affinity and admiration
- Leverage and expand our client’s extensive partnership network to develop collaborative, exclusive merchandise
- Bring to life the value of membership in the our client’s loyalty program, unifying our market leading partnership portfolio, sports & lifestyle assets, and passionate fan base
- Partner with marketing and operations teams to develop marketing plans, offers, and promotional calendars
- Develop a personalized, strategic approach to loyalty for our customers through the creation of new program offerings and partnerships
- Lead, manage, and continue to build a high performing team to manage our loyalty programs and eCommerce platforms in support of delivering value across the business/brand
KEY QUALIFICATIONS
- 10+ years of experience in customer rewards and e-commerce
- Extensive understanding of customer segmentation and value for iGaming, Daily Fantasy, and Online Sports Betting.
- Expert in brand and promotional strategies
- Experience setting winning strategies and building initiatives & management systems to exceed goals.
- Experience leading and rapidly scaling teams across multiple geographies and jurisdictions.
- Deep understanding of lifecycle marketing and the value created through differentiated rewards offerings
- Excellent analytical, organizational, people leadership, and communication skills within a matrixed environment.
- Product management expertise to deliver systems and capabilities for the business.
- Bachelor’s degree in a related field or equivalent education and experience.
- Critical thinking, creative problem solving, natural curiosity, and passion for the job are essential in this role.
- Ability to lead in a dynamic, rapidly changing environment to include taking on additional responsibilities, strategic areas and operational teams
