Archives for September 2012

11 Mistakes to Avoid on Your Digital Marketing Resume

The following represents an excellent compilation of current career tips for experienced and/or aspiring digital marketers produced by Bethany Simpson at iMedia Connection. Contributors to the “steeped in realities” piece include Paul Rhyu – senior vice president of digital media and marketing operations at Apollo Group / University of Phoenix, Susan MacDermid – president of dmg […]

Ad Agencies Fret Over a Digital Talent Gap

By Tanzina Vega (NY Times) When the Ad:tech advertising technology conference hits New York next week, marketers, advertising agencies and recruiters may spend less time listening to the panelists and more time working the floor to find new employees. A talent gap is growing between the skills that many new advertising jobs require and the […]

Your Résumé: Making it Past the Matrix

FACT: You are the perfect fit for a job posted online by your dream company, but if your résumé can’t get past the applicant tracking system, it might never be seen by human eyes. So, what’s a candidate to do? Résumé keywords are the phrases in a résumé that HR screeners, recruiters, hiring managers and, […]