Direct Hire | Entertainment | Los Angeles, CA | Apply Now –
POSITION SUMMARY
As the VP of Retail Marketing and Growth for a major entertainment conglomerate, you will be a strategic consumer products leader with extensive experience in retail marketing, merchandising, and growth across multiple categories and retail partners.
KEY RESPONSIBILITIES
• Serve as strategic leader for clients consumer products including hardlines, softlines and publishing at retail accounts such as Walmart, Target, Amazon, Hot Topic, Five Below and others.
• Responsible for building and driving Multi-Category Program Development – from ideation and strategy to executional tactics, to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness.
• Leads presentations with key entertainment councils at mass retail accounts to drive support for key client consumer product initiatives.
• Cultivates and fosters strong working relationships with retailer buyers, marketing managers, and key agencies/suppliers
• Influence the account by selling-in key programs and apply financial acumen and analytical skills to build a successful strategy.
• Manages marketing programs including digital/social campaigns and in-store events that cross multiple business segments and IP for film and television franchises for the consumer products department.
• Work comfortably with licensees and specific category experience in Hardlines, Softlines and/or Publishing.
• Responsible for the retail development budget of assigned accounts and ensuring that the revenue goals are being achieved.
KEY REQUIREMENTS
• 8-10+ years of Retail Development experience and industry knowledge
• A bachelor’s degree is required, MBA preferred
• Experience within the consumer brand/CPG space highly preferred
• Cross category programs and experience highly preferred
• A strong understanding of key Softlines and toy categories is highly preferred
• Experience with managing publicity, digital and retail marketing campaigns as part of programs
• Exceptional communication skills (both written and verbal) is required.
• Proven presentation skills with executive presence and leadership; ability to appropriately influence and drive results with key stakeholders
• Proven track record of developing and presenting a compelling marketing strategy and content presentation at a buyer/marketing manager level meeting
• Travel up to 40% required.
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