Direct Hire | Entertainment – Technology | LA Metro | Apply Now –
ROLE SUMMARY
The VP of Growth Marketing role presents a rare opportunity to join the executive leadership team at our client, overseeing User Acquisition, Marketing, Creative Services, and other growth functions within a fast-paced, profitable, and growing gaming/technology company.
Key aspects of the role include setting the strategy and direction for user growth at our client, leadership and development of multiple growth-related teams, and the management of an 8-figure user acquisition/marketing budget to drive user and revenue growth through a variety of channels.
The ideal candidate is a growth hacker with a proven track record of developing, planning, and executing on user acquisition, branding, or other growth initiatives within the digital space. He/She is adept at hiring, managing, and developing teams, is an expert when it comes to identifying new objectives and prioritization, is skilled at working with leaders across various disciplines to accomplish growth initiatives, and is accustomed to taking ownership and accountability for the outcomes of whole departments within a company.
This role will work closely with leaders on the Executive, Data Science, Product, Design, and Platform Engineering teams to help shape the vision and direction for growth, and will report to the Chief Performance Officer.
KEY ROLE OBJECTIVES and RESPONSIBILITIES
- Define, lead, and execute on our client’s user acquisition, marketing and user growth initiatives
- Manage the profitable investment of an 8-figure user acquisition budget to hit KPI targets and achieve user and revenue growth
- Oversee the User Acquisition, Marketing, and Creative Services teams while working cross-functionally with Product, Design, Data Science, and Platform Engineering
- Serve as a thought leader in the company and set out best practices and performance standards for all user acquisition and growth initiatives
- Stay current on the mobile user acquisition landscape, growth trends, best practices, and competitor strategies to serve as the subject matter expert on growth
- Oversee all reporting and analytics related to user acquisition and marketing
- Utilize data insights to develop new growth strategies and initiatives
- Lead the team in designing and developing internal performance marketing platform tools and processes
- Oversee the consistent monitoring of user acquisition performance and ensure teams are accomplishing goals and deliverables on time
KEY QUALIFICATIONS and EXPERIENCE
- 10+ years digital marketing and customer acquisition experience, preferably in the mobile app or mobile gaming space
- 3+ years in a leadership and management role, at either an Executive or Director level
- Experience successfully managing multi-million dollar marketing budgets across multiple digital/media channels
- Extensive experience with performance marketing and media buying, including but not limited to user acquisition via social media, opt-in video ad networks, DSPs, offer walls/incent, affiliates, SEM, email, etc.
- Expert-level understanding of the current mobile user acquisition and marketing landscape, mobile analytics, and mobile attribution
- Strong professional network within the mobile industry that can foster new growth opportunities and team building
- Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
- Ability to manage and oversee both analytical and creative marketing team members
- A desire to do both strategic planning and daily execution/optimization, as needed
- Excellent communication skills, including the ability to sell and negotiate
- Ability to project plan and effectively manage multiple concurrent projects
- Strong business acumen with the ability to set out vision and strategic planning initiatives
- BA/BS Degree in a relevant field of study, Masters is preferred
