Direct Hire | Sports Entertainment | Los Angeles, CA | Apply Now –
POSITION SUMMARY
We are very proud to be assisting The Los Angeles Rams in their search for a Brand and Integrated Marketing leader to lead a team of marketers in creating meaningful and impactful brand narratives that enable the Rams to build our fanbase in Los Angeles and beyond and help us to become a top global sports brand.
The right candidate should have a proven track record of building brands through connected, innovative experiences and content and bringing to life integrated physical and digital campaigns that optimize for audience and channel to drive performance. This role will be responsible for designing and implementing strategic tentpoles and brand programs throughout the season that align to the overall brand pillars and enable our organizational goals.
The ideal candidate will bring these campaigns to life through fan activations and 360 campaigns and will work collaboratively with cross functional stakeholders to ensure seamless alignment of narrative across channels. This person will also lead key strategic 365 programs like youth programs, multi-cultural programs and seasonal campaigns. This individual will also oversee the execution and project management of these campaigns and programs, ensuring extreme attention to detail and operational rigor.
KEY RESPONSIBILITIES
- Lead strategic development of campaign tentpoles and brand programs throughout year with clear metrics of success that ladder up to the broader organizational goals
- Lead development of distinct, but complementary, strategies and activation roadmaps for key target audiences through nuanced fan insights that deliver fan growth, Partner with cross-functional team and work side-by-side with his/her team to ensure on-brand executions deliver on overarching goals.
- Be the champion of impactful collaboration to ensure brand is effectively represented through cohesion and synergy of all activities that touch the fan across various departments, including pre, during and post-game activations, sponsorship activations, ticketing, PR, community service, and broadcast media
- Lead application of brand narrative across tentpole events, including gameday, and partner activation experiences
- Oversee brand ambassador program strategy and work with ambassador team to ensure impactful activation of all ambassadors (e.g. alumni, influencers, youth advocates, etc.) that drive positive word of mouth advocacy and deliver overarching brand goals
- Oversee the project management of brand campaigns and go to market strategies – ensuring alignment across teams, clear communication of deliverables and timelines and ensuring campaigns stay on time and on task
- Partner with CMO and cross-functional heads (e.g. Media, Creative, etc.) in evolving brand into a lifestyle brand that authentically connects with LA culture
- Lead application of brand narrative across channels and effectively partner with channel owners to influence the development and impact of appropriate, on-brand communication and content
- Collaboratively drive concept, innovation, and activation development from soup to nuts, including ideation, insight definition, consumer/fan research development, and ultimately see ideas through final execution. Ensuring ongoing competitive, category and industry mapping regularly occurs to keep teams on the forefront of the business landscape and to drive better marketing and experience innovation.
- As needed, lead team of internal and external partners for gameday and tentpole (eg. Training Camp, in-community cultural activations like East LA Parade, etc.) campaign development
- Provide rigorous and real-time evaluation and performance measurement of key performance indicators and develop real-time response and optimization plans.
- Evaluate and help curate activations that pull consumers in and compel them to join the brand storytelling – from traditional events to experiential marketing.
- Partner with the Chief Marketing Officer to shape the overall marketing strategy.
KEY QUALIFICATIONS
- Bachelor’s degree in Marketing or related field; Master’s Degree preferred.
- 10+ years of applicable brand strategy, brand development, brand management, brand partnerships, experiential activation and 360 marketing experience
- Creative storyteller with a proven track record of being able to cohesively bring together a brand story through the total experience across live activations and communications across channels
- Analytical, results driven brand marketing leader who is a self-starter that can motivate a cross functional matrix team and actively develop his/her own team, so that they bring their best selves to work everyday
- A relationship builder with proven ability to effectively collaborate, influence and make decisions in a partner driven, matrixed environment
- A creative idea maker and detailed activator that is motivated not only by working with others to come up with breakthrough ideas, but also actively driving the executions that bring these ideas to life
- Must be naturally in-tune with and understand drivers of Football and Los Angeles culture
- Strong analytical skills and proven ability to drive, consume and integrate fan, culture, community, league, and city insights into planning, strategy development, and executions/actions
- Empathetic leader with experience driving positive cultural change in growth situations
- Naturally applies an entrepreneurial approach to bringing business-driving ideas to life, influencing culture, and achieving goals, while having the ability to develop processes and lead others to deliver through these processes
- Experience successfully developing and executing novel and unexpected approaches to research, marketing ideas, and brand activations
- Naturally curious and stays apprised of cultural trends, local trends, industry trends, media landscape shifts and new brand-building methodologies
