Direct Hire | Digital Media | New York, NY | Apply Now –
INTRODUCTION
The VP of Video Content Production will be primarily responsible for our client’s dedicated video production and operations capabilities, working intimately with both editorial and business leaders to build a market leading video offering.
Our client seeks a candidate with a combination of strong business background and a demonstrated capacity to contribute to the creative direction of our client’s video offering. The successful candidate will be required to collaborate extensively with internal partners in video production, operations, business development, sales, marketing, analytics and others to optimize the client’s video business in terms of brand enhancement, audience development, traffic growth, monetization improvement and operational efficiency.
KEY RESPONSIBILITIES
- Develop and execute a comprehensive digital video content strategy that builds our client’s reputation for video excellence, while driving growth in audience, engagement, and monetization of video.
- Provide input on video editorial decisions concerning the client’s dedicated video offering, by working with editorial leaders to ensure that video programming and content are addressing and advancing agreed strategic priorities.
- Oversee the video production process from a financial and operational perspective including schedules, costs and general management, and identifying prudent improvements to studio capabilities and capacities.
- Control and manage the annual budget for the client’s video unit including anticipating and representing video needs in the annual budgeting process, and collaborating with business stakeholders and product managers across the organization to forecast and create a plan for addressing future demands for our video operation.
- Lead the definition and quantification of video project requirements, including workflow requirements, metadata management requirements, legal or corporate requirements, advertising requirements and analytics.
- Source, evaluate and suggest optimal solutions for the client’s use of digital video platforms, players and technologies, by assessing competitive offerings, and being aware of video consumer insights and trends.
- Develop and maintain a data driven framework that influences content decisions, identifies key audience segments, and drives the programming of distribution channels to reach those segments; take responsibility for the constant monitoring and reporting of critical video metrics for the organization.
KEY EXPERIENCE and QUALIFICATIONS
- 10+ years of digital media industry experience, with responsibilities encompassing both business and editorial spheres.
- 7+ years in video product management, with consumer-facing media companies.
- Start-up experience preferred.
- Deep business experience in managing and optimizing the financial and operational performance of digital video organizations.
- Demonstrated editorial engagement and experience relating to the creation, development and execution of online video programming and content.
- Comprehensive understanding of digital video production process, products, technology, operations and industry.
- Proven knowledge and experience deriving solutions for the challenges to video in relation to SEO, outbound and inbound syndication and social media, as well as on varied platforms such as mobile and OTT.
- Proven capacity to lead, manage and improve large and diverse teams in fast-paced and high-stakes environments.
- Demonstrated ability to motivate and/or drive internal and external teams to consistently achieve product goals, objectives, milestones, and deliverables.
- Proven success independently identifying and driving multiple initiatives, coupled with the ability to clearly and consistently communicate product status and updates, and ability to discern urgent situations and appropriately adjust scope of communication and level of collaboration.
- Demonstrated analytical background and capabilities including the ability to structure, simplify and solve complex problems.
- Solution oriented, with the ability to think critically and creatively and to articulate complex ideas in a clear and concise manner, tailored for specific audiences.
- Bachelor’s degree required, MBA a plus.
