Given the ongoing budgetary challenges and headcount constraints faced by many online brands and businesses today, organizations oftentimes require their team members to wear many hats.
While not explicitly stated in the infographic below, truly effective multitasking requires leadership to identify role synergies as might be found in merging PR and social content production functions (earned + owned) or on-site search analytics with paid advertising given the value of explicitly shared customer search data (e.g. this is how Persona A thinks about and describes our offerings).
Along with the task of finding qualified digital talent are the challenges of how to best utilize said talent and even in which business unit or reporting hierarchy they should operate to maximize their effectiveness to the integrated or matrix organization. Need help with such a challenge? Our experts are ready to assist you in optimizing your organization – contact DTR now!
