Regular Hire | Property Management | Hatteras, NC | Apply Now
POSITION SUMMARY
Our client is in market for an experienced Sr. Director, Digital Marketing to join their team. You will develop and execute digital marketing programs and campaigns to drive sales, brand perception and overall customer interaction across a variety of devices and touch points. You will be responsible for implementing and tracking digital marketing programs for the company, including but not limited to paid search and social, search engine optimization, affiliate marketing, re-targeting, and email marketing.
KEY RESPONSIBILITIES
- Development and implementation of digital marketing plans for the department in conjunction with VP of Marketing
- Analyze past program performance as well as industry trends to develop plans and implement for the optimal marketing mix
- Day-to-day execution and optimization of performance marketing channels including PPC, SEO, affiliates, email, and retargeting
- Manage performance marketing budget by ensuring spending is being optimized across channels to attain revenue goals
- Develop and provide analytics to report on program results, both at the top-line and campaign levels, ensuring optimal ROI/ROAS against marketing budget and overall ecommerce revenue goals
- Develop and report out daily, weekly, and monthly reporting, including key marketing performance indicators, tracking, and testing data that is sent to key stakeholders
- Actively monitor performance across channels daily, ensuring campaigns are executed flawlessly and performance is in line with expectations
- Develop and manage overall email strategy and campaign execution
- Implement the email process workflow. This includes both developing and updating the email calendar, collaborating with leadership, and creative teams and agency partners to ensure emails are focused on relevant content to drive sales
- Develop and maintain transactional and triggered email programs through our PMS system to ensure optimization of the guest journey to drive loyalty
- Own the development and implementation of email testing, website testing, sharing results with internal partners to garner buy-in for future campaigns
KEY QUALIFICATIONS
- 8+ years of experience in B2C Digital Marketing
- 3+ years of experience managing marketing teams
- Analytics proficiency with Google Analytics
- Prior experience as a team leader and impressive leadership talent
- Benchmark performance across all online channels and advise on KPIs as well as monitor spend and daily performance of all marketing channels
- Possesses strong intellectual curiosity and motivation to extract deep insights and understanding of performance results
- Ability to build strong relationships cross-functionally as well as collaborate with outside agencies and vendors
- Entrepreneurial mindset and goal oriented (self-directed, proactive, and able to define and execute projects independently)
- Strong project management skills ensuring all deadlines are met and objectives are clearly communicated
- Adaptable to a fast-paced environment
- Highly organized and detail oriented
- Minimum of a Bachelor’s degree, prefer Master’s degree
KEY CONSIDERATIONS
- Given the nature of the company and its customers/clients, this role will operate onsite only
- Compensation and benefits package includes a base salary up to $125k, health insurance, dental insurance, life insurance, 401(k), 10 personal days + 8 paid company holidays.
