Direct Hire | Media Agency | Kansas City, MO | Apply Now –
ROLE SUMMARY
The Performance Media Director (PMD) is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The PMD will be accountable to partner with clients to address measured Media landscape and work with client stakeholders across multiple digital disciplines to propose and defend media spend across all performance based marketing channels.
The PMD will manage and direct a team of search, social, and programmatic display, as well as affiliate Media Managers in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.
KEY RESPONSIBILITIES
Account Management
- Develops, manages, and monitors client P&L’s for assigned accounts
- Implement holistic media planning
- Introduces Process Development Input, Quality Assurance and Best Practices Input
- Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
- Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
- Prepares and presents annual financial plans and human resources plans
Performance Media and Client leadership
- Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
- Develops a complete understanding of each client’s goals, markets, needs and expectations
- Works within client relationships to champion initiatives that drive marketing decisions across digital channels
- Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
- Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
- Communicates and implements a Participation Planning Process or all accounts
- Independently leads performance and strategy presentations
- Solves client problems and uses conflict management skills within a professional environment
- Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
- Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends
Team Leadership & Development
- Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
- Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
- Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
- Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
- Conducts performance reviews and career path plans for direct reports
- Establishes expectations and goals for team on performance marketing thought leadership
- Provide cross media planning training for their direct reports
Process Improvement
- Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
- Contributes to blog, newsletter, training forums and/or task forces
Cross-Selling
- Understands and explains the features and benefits of all products and services
- Cross sells products and services to grow agency’s share of marketing spend
KEY QUALIFICATIONS and EXPERIENCE
- 5-7 years of account management experience in online advertising (paid search, social, or programmatic display), direct marketing, or e-commerce
- 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
- Deep knowledge of ad serving platforms and online analytic solutions
- 2-4 years of demonstrated success in managing and leading people
- Knowledge of statistical methods and testing methodology preferred
- Bachelor’s Degree required (Master’s preferred) with concentration in business, marketing, media, or advertising
