Direct Hire | Title – Real Estate | Orlando, FL | Apply Now
ROLE SUMMARY
Our client, a regional (FL, GA, NC, SC, TX, and NY) provider of title and related real estate support services, seeks a Social Media Marketing Manager with experience generating B2B leads, supporting a geographically distributed network of branches / markets (50+), managing brand reputation, and facilitating community engagement via both organic and paid social marketing programs.
ROLE RESPONSIBILITIES
- Define, plan, implement and monitor the social strategy in line with both overall brand and individual branch business objectives to achieve campaign goals, including lead generation, across applicable social platforms.
- Facebook, Instagram, Twitter, LinkedIn, YouTube, and more.
- Develop and deploy a strategic approach to testing and implementing new social tactics to grow followers and engagement among target audience members, as well as increase volume of marketing qualified leads.
- Translate the company’s POV and “voice” into a standard for use by all across social media / content platforms and communities.
- Work with Sales and Marketing leadership to measure, refine and improve the social media lead generation funnel (MQL / SQL).
- Provide ROI-justified recommendations on paid vs. organic social media opportunities.
- Collaborate with contracted SEO specialists in order to maximize value of social signals and content in context of organic search results.
- Own the online brand reputation of the company and its individual branches. Leverage best practices for local pages / directories.
- Google My Business, Google Maps, Bing Places for Business, Facebook Business Pages, LinkedIn Company Pages, Yelp Business Pages, Apple Maps, Yellow Pages, etc.
- Continuously analyze performance of social media marketing programs, content and engagement initiatives, optimize campaigns and share best practices across the organization.
- Assume responsibility for social media marketing employee training and advocacy across the network of 50+ branches / markets.
- Guide and assist local marketing reps in developing social media / content calendars that integrate with and support broader marketing and overall business objectives.
- Establish and own the social media marketing tool set and tie-in to the company’s CRM (Salesforce): Hootsuite, Lithium, Sprout Social, Google Analytics, etc.
EXPERIENCE and QUALIFICATIONS
- 3+ years’ experience in social media management for both B2C & B2B (lead generation).
- Experience with real estate, title or related company / industry player preferred.
- 2+ years’ experience in paid social media management.
- Deep knowledge of Facebook, Instagram, Twitter and LinkedIn’s platforms is required.
- Expertise measuring and optimizing social media outcomes in alignment with business objectives (analytics).
- Able to explain complex social media data in an understandable and actionable way.
- Experience training marketing and sales resources on social media marketing best practices.
- Ability to work independently across branches, departments and disciplines in a fast-paced environment.
- Exceptional multi-tasking skills.
- Strong creative, analytical and problem-solving skills.
- Bachelor’s degree in Marketing, Communications, PR or related from an accredited university.
