Direct Hire | eCommerce | New York, NY | Apply Now –
POSITION SUMMARY
Our client is hiring a Director of Lifecycle Marketing to lead product adoption and subscription conversion strategies for their growing product lines in food and health. Reporting to the VP of Lifecycle Marketing, you’ll be responsible for driving growth of the subscriber base for their food and health services by maximizing conversion, retention, and extension of their growing customer base. The role requires a knack for driving strategy through data, the creative sensibilities to turn that strategy into customer-relevant programs with personality, and the ability to work collaboratively and cross-functionality.
KEY RESPONSIBILITIES
- Drive the cross-sell strategy to convert our client’s large base of existing customers (subscribers, former subscribers and prospects) into subscribers of food and health services.
- Develop and execute an aggressive schedule of multi-channel experiments (email, sms, push and other channels) to hyper-targeted segments that will quickly and continuously increase trial and conversion, with specific focus on data- and activity-driven triggers.
- Collaborate with Site Merchandising team to drive awareness, trial and adoption of food and health products, and integrate food and health opportunities into the millions of monthly shipments hitting homes each month.
- Partner with Product team to integrate personalized cross-sell opportunities into the overall customer experience.
- Partner with Growth leads on the development of new brand-relevant messaging and promotions.
- Leverage data to craft personalization and segmentation strategies to more efficiently and consistently answer the needs of customers based on a variety of attributes, including age, breed, region, health concerns and more.
- Manage and mentor a Lifecycle Marketing Manager in the development and execution of the above.
- Take ownership of all KPIs for your programs and lifecycle segments, and communicate results to leadership team.
KEY QUALIFICATIONS
- 5 + years of CRM, Lifecycle Marketing or Product Marketing experience in a direct-to-consumer eCommerce environment; experience with subscription services a plus.
- Background in building communications programs through CRM or marketing automation systems a must (Simon Data, Braze, Iterable, HubSpot or similar platform).
- Experience in a start-up environment a plus; entrepreneurial spirit a must
- Track record of driving customer experience innovation through partnership with Product
- Demonstrated achievements working with data to drive insights, inspire campaigns and inform strategy.
- Proven experience with campaign development, from briefs through working with creative teams to launch.
- Bachelor’s degree required; Business Analytics or Marketing degree preferred.
- Extremely comfortable working in Excel to manipulate data and build reports.
- Experience coding in languages like SQL is beneficial – the desire to learn is a must.
- Must be well-versed in testing strategies (A/B, multivariate, etc) and associated tools and best practices.
- Excellent communication, organizational and project management skills. Ability to work between teams and functions with high autonomy and little guidance.
