Direct Hire | Product Manufacturer – eCommerce | Milwaukee, WI | Apply Now –
POSITION SUMMARY
Directs all marketing and merchandising for 3rd Party (3P) eCommerce partners. Create the vision for the North American (US & Canada) 3P eCommerce Channel outlining a growth agenda to take market share in this rapidly growing channel. You will report directly to the Vice President & General Manager, Retail, and 3rd Party eCommerce Channels. You will also develop strong & strategic relationships with Merchandising leaders and Pure Play eCommerce partners (Amazon, Wayfair) as well as Marketing/ Retail Media leaders at key partners such as FEI, Wayfair, Amazon, Home Depot & Lowe’s.
KEY RESPONSIBILITIES
Influential Leadership
- Collaborates with, influences, and directs associates across all functions to drive results
- Facilitates breakthroughs through integrating diverse perspectives and seeking common ground or acceptable alternatives
- Effectively manages through conflict and is willing to make tough decisions
- Inspirationally and concisely communicates across all functions within different settings (i.e. 1-1, large group)
Manages Change & Ambiguity
- Comfortable deciding and acting with an 80% solution
- Utilizes multiple and diverse sources to make sound decisions
- Calm and productive when leading the business through change
- Situationally adapts personal and interpersonal leadership behaviors
Strategic Mindset
- Anticipates future industry and disruptor trends and consequences and plans accordingly
- Develops coherent, innovative growth strategies while effectively managing cost controls
- Applies customer needs into strategies
Analytical & Financial Acumen
- Desires and applies customer insights to inform strategies and actions
- Understands and applies financial, analytical, and economic data and knowledge to inform business plans
- Articulately and concisely speaks to the financial state of their business
Organizational Savvy
- Provides timely information to associates throughout the business
- Displays consideration for the impact a decision has across all functions
- Navigates through organizational complexities to drive results
Talent & Culture
- Embodies and inspires others to behave according to the mission, guiding principles, and cultural beliefs
- Effectively attracts, selects, develops, and retains top talent
Specific Responsibilities
- Lead a team of eCommerce marketing professionals to deliver a world class online experience to 3P eCommerce customers and the end consumer. Establish and achieve KPIs/OKRs to track value delivery include 3P eCommerce sales.
- Account Management Team – Amazon & Wayfair
- Digital Merchant Team
- Marketing Team
- Syndication Team
- E Control/Brand Protection Team
- Deliver top and bottom-line financial plan commitments for Amazon and Wayfair
- Develop playbook for launch and optimize 3P eCommerce performance in North America, partnering with the Global COE for best practice sharing
- Manage merchandising content optimization and web analytics to drive growth and customer satisfaction
- Drive merchandising operations improvements to streamline syndication process and increase speed to market
- Develop, execute, and continually optimize marketing initiatives with 3P eCommerce partners including new item launches, ongoing promotional activities, and traffic driving investments. Accountable to ensure test and learn methodology, partnering with Performance Marketing COE.
- Accountable for all eControl strategy and execution
- Accountable for Authorized eTailer program
- Actively participate in seminars, professional organization meetings, etc. to stay abreast of new marketing concepts and developments
KEY QUALIFICATIONS
- Bachelor’s degree with a record of high achievement. MBA or Masters Degree in related field preferred.
- At least 5 years of experience in E-Commerce/marketing
- At least 5 years direct experience in digital marketing, including but not limited to Retail Media Networks
- Ability to thrive in a matrix organization
- Demonstrated team management, communication and presentation skills
- Demonstrated history of success in high accountability, results oriented organization and the business perspective and acumen to continue to advance
- Excellent analytical and project management skills
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- eCommerce or Digital Marketing experience with a branded manufacturer
- Experience with eControl, Brand Protection strategies & enforcement
