Direct Hire | Digital + Direct Response Agency | Washington, DC | Apply Now –
POSITION SUMMARY
Our client is a fast-growing and well-respected digital agency with a focus on providing digital marketing, media, and analytics solutions to global non-profits as they strive to acquire new donors and increase fundraising through data-driven digital campaigns.
We currently seek a Digital Analytics Manager with prior agency experience focusing on analysis, optimization, and reporting associated with cross-platform digital marketing and media campaigns (search ads, social ads, display ads, retargeting ads, etc.).
KEY RESPONSIBILITIES
- Develop measurement plans and execute hands-on analysis to inform optimizations and identify opportunities for improvements to campaign deployments and overall client engagement success, providing key insights to decision-making account directors, client representatives, and agency leadership.
- Leverage aggregated data and analytical tools to measure results in context of objectives, extrapolate actionable insights, and make recommendations for optimization of outcomes.
- Prepare campaign performance reporting and discuss with account director(s), apply findings and insights to current campaign optimization and future campaign strategies and planning.
- Provide decision-making support in regards to audience targeting, creative development / deployment, media planning and platform selection.
- Prepare weekly performance reports for approval and contextualization by account director(s) for ultimate presentation to and review with clients.
- Analyze campaign performance for opportunities to improve response, value, and or cost-per-order. Recommend remediation tactics to account director(s) if campaigns are falling short of expectations.
- Develop and deploy testing plans for digital media buys, ad units and content in an effort to optimize paid media campaign results / ROI.
- When and as appropriate for a given client or campaign, develop and execute experiments or tests (A/B, multivariate, etc.) in order to maximize performance in context of stated goals or objectives.
- Manage directly or assist with placement and trouble-shooting of tracking and conversion pixels.
- Research and recommend new digital marketing channels and opportunities. Monitor industry trends and competitor and/or non-profit activities.
- Participate in regular client meetings.
KEY QUALIFICATIONS and EXPERIENCE
- 2+ years experience as a digital media or marketing analyst at a digital media company, marketing agency, or media research supplier.
- 2+ years verifiable, hands-on experience in measurement planning, analytics, reporting, and campaign performance optimization with a specific focus on display, search, and/or social (FB) advertising. Experience with programmatic advertising is a plus.
- Experience with the following analytics, visualization, and reporting tools strongly preferred: Advanced Excel (pivot tables, v-lookup, etc.), Google Analytics (GAIQ certified), Google Experiments, Facebook Analytics, Tableau, Domo, SAS, SQL.
- Experience (analysis, reporting, optimization) with the following types of digital media platforms is strongly preferred: display (banner ads), mobile (smartphone, tablet), search (Google, Yahoo!/Bing), social (Facebook, Twitter) and online video (YouTube), among others.
- Hands-on experience with tag management systems, best practices and implementation.
- Must have experience presenting findings and actionable recommendations in a clear concise fashion to both clients and internal team members (verbal skills, digital presentation shills – Excel, PowerPoint, Google Slides, etc.).
- The ideal candidate will be proactive, results-oriented and capable of quickly transitioning from big picture planning to tactical execution and optimization of campaigns.
- Must demonstrate outstanding written and verbal communications skills, paired with the ability to organize your work and continuously manage competing priorities.
- Must be an “always-on” independent worker and self-starter with outstanding creative, project management, analytical, and organizational skills as well as ability to succeed in a challenging, fast-paced environment.
- Command of the English language is required. Native or professional fluency in Spanish + a solid understanding of Hispanic-American audiences and culture in context of marketing is a big plus.
- Four year undergraduate degree (BA, BS) in Marketing or a STEM field from an accredited university is required. An advanced degree (MS, MBA) in Data Science, Marketing Analytics, or Predictive Analytics is strongly desired.
COMPENSATION STRUCTURE, BENEFITS and PERKS:
- Competitive base salary commensurate with a digital analytics manager role at a digital agency
- Performance bonus opportunity
- Profit sharing participation (discretionary)
- 401(k) participation and company match
- Medical and Dental insurance
- Fast track to Associate Director and Director roles
- With advancement comes the option to work remotely 1-2 days per week
