Direct Hire | Digital Agency | New York, NY | Apply Now –
POSITION SUMMARY
Our client, one of Ad Age’s “Agencies to Watch”, seeks an expert digital advertising Associate Vice President to manage a team of programmatic advertising specialists and drive business insights for their music and entertainment category clients. You must have verifiable experience delivering results in the vertical, be highly motivated, focused yet flexible, a strong analytical thinker and able to manage data, clients and teams.
KEY OBJECTIVES and RESPONSIBILITIES
Client:
- Be the critical results driver for the brand, driving success based on the client-specific KPIs
- Dig into the true business needs to create enhanced attribution models to evolve performance measurement
- Analyze 1st and 3rd party data to create custom audience segments for cross-channel use
- Understand clients’ website, assets and customer journey to develop tagging, DCO, and personalized messaging strategies based on these custom segments
- Own trades in multiple programmatic consoles with a deep understanding of campaign management and optimization strategy (bid management, tactics, data and audience analysis, etc.)
- Identify short and long term optimization opportunities that drive campaign results and actionable business insights
- Ensure learnings are being shared and acted upon across channels (SEM, paid social, programmatic)
- Present key findings and actionable insights to brand stakeholders
- Work with the Analytics team to develop an incrementality strategy across channels
- Be the client’s go-to for thought leadership, sharing articles, POVs and incremental opportunities on a regular basis
- Appropriately escalate and provide solutions for client challenges
Platform:
- Be the process expert for onboarding clients to our DSP and DMP platforms
- Identify flow of inventory trends within the DSPs based on volume of media spend, seasonality, environmental factors and marketplace changes
- Analyze verification data to improve the quality of impressions purchased
- Create workbooks and macros to help organize data strategy into actionable segments
- Regularly assess current processes to improve efficiency
Relationship/Industry:
- Support business growth by identifying upsell opportunities with current clients and assisting in new business development within the music and entertainment vertical
- Manage direct reports’ workload and development
- Be an agency thought leader, writing POVs to share internally and externally
- Attend industry conferences, representing the agency on panels when relevant
- Evolve relationship with key media partners to ensure we’re changing how we do business together to stay ahead of the marketplace
- Actively participate in local industry communities as a positive agency spokesperson, sitting on advisory boards and networking where possible
KEY QUALIFICATIONS and EXPERIENCE
- 10+ years’ of experience in digital advertising; minimum 3 years specializing in programmatic
- 3+ years’ experience working with clients in the music, television, and/or film industries
- Deep understanding of working in programmatic platforms (familiarity with The Trade Desk and TubeMogul a plus)
- Passion for data-driven digital marketing, programmatic advertising and our clients’ business
- An even bigger passion for data analysis and insight-driven advertising strategies (Advanced Excel, Domo, and Alteryx experience a plus)
- Programmatic experience across display and mobile required, additional channels a plus
- Strong analytical skills with the ability to make data-driven recommendations
- A knack for building compelling decks in PowerPoint
- Positive attitude/team player
- Organized/detail oriented
- Strong oral and written communication skills
- BA/BS degree in advertising, marketing, business, economics or equivalent work experience; MBA preferred
