The following represents an excellent compilation of current career tips for experienced and/or aspiring digital marketers produced by Bethany Simpson at iMedia Connection.
Contributors to the “steeped in realities” piece include Paul Rhyu – senior vice president of digital media and marketing operations at Apollo Group / University of Phoenix, Susan MacDermid – president of dmg :: events which manages a portfolio of digital marketing events and media businesses, Mike Boush – vice president of e-business at Discover Financial Services, and Chetan Bhargava, head of digital marketing and e-commerce at The J. M. Smucker Company.
While we’ve provided the summary list below, we strongly encourage you to click over for all of the great video content that supports and reinforces each of the points: 11 Mistakes to Avoid on Your Digital Marketing Resume (Original)
- Mistake No. 1: Listing Skills in Which You Really Don’t Excel
- Mistake No. 2: Forgetting to Include Relevant Experience
- Mistake No. 3: Mass-Sending Your Resume
- Mistake No. 4: Ignoring the Goals and Strategies of the Business
- Mistake No. 5: Not Bringing Your “A-Game”
- Mistake No. 6: Overuse the Term “Digital”
- Mistake No. 7: Inconsistent Social Media “Footprint”
- Mistake No. 8: Be Too Full of Yourself
- Mistake No. 9: Lie
- Mistake No. 10: Ignore Storytelling and ROI
- Mistake No. 11: Don’t Be Passionate
So, how does your CV and style stack-up against the no-no’s noted above? We’ve all dropped the ball from time-to-time, but here is your chance to clean-up your act based on the advice of industry leaders and potential employers. If you feel that you need assistance tightening-up and targeting your resume or preparing for that all-important interview, be sure to check out our Candidate Services. Go get ’em!
